Responsibilities
- Develop and maintain content and communications for marketing campaigns, activities and events.
- Plan and prepare application focused content specifically for publication and sharing across different media channels, including social media posts, email, guides, brochures, newsletters and merchandise.
- Co-ordinate requirements for promotional material as defined by the General/Regional Manager.
- Assist with copy writing, artwork, and web workflow for planned print and digital marketing communications.
- Organize and manage events and associated campaigns such as seminars, user groups, marketing events, workshops and conferences.
- Support the University and departments by coordinating and collating content to support campaigns.
- Execute marketing and event campaigns as defined by supervisor.
- Drive campaigns through various communication systems and tools.
- Assist with the maintenance of the CRM system and marketing automation tools.
- Maintain up to date archives of all marketing files.
- Assist with content management upkeep including shared drives and content libraries.
- Attend domestic and international trade fairs, satellite events, conferences and functions to promote University as required.
- Post marketing updates through internal communication channels.
- Evaluate ideas for marketing projects to assess feasibility and requirements in conjunction with the university staff.
- Plan and implement social media and social proof campaigns for specific marketing goals.
- Research relevant sources for content, such as scientific publications, industry media and social media outlets.
- Keep up to date with best practices in writing for the web and social media.
- Keep up to date with industry specific trends and activities that are utilized to communicate with customers.
- Carry out other related tasks as required
Qualifications and skills
- Bachelor's Degree in Marketing, Advertising or related field. If you graduated from abroad would be an advantage.
- 2+ years' experience working in marketing, advertising and agency
- Ability to multi-task effectively in a fast-paced environment
- Excellent problem solving skills
- Must be willing to travel to offsite training sessions
- Strong communication and organizational skills
- Ability to quickly adapt to change - up to date with the latest trends.
- Ability to be creative and use their initiative to develop new ideas